CAA International

Training and testing to provide worldwide aviation safety

The CAA is the global and well recognised authority in aviation and sought the strategic guidance of CWC to create a new identity to clearly position its international training division. The task was to create a vibrant new brand which was still clearly part of the group. Our solution was simple, as are all the best ideas, creating a distinctive new identity which was still recognisable as part of the CAA family. The new identity was provided with guidelines for roll out across all channels from stationery, signage and literature to digital media.