Chris Wall Creative

Union

Brand management and literature

Union

Brand management and literature

Union

The global leader in door security solutions

The worldwide Union brand was founded in 1840 and is now exported to over 80 countries. The challenge to present the brand uniformly across all marketing collateral, in different languages, was met by this comprehensive brand manual providing specific guidelines for style, colourways, tone of messaging and formats for advertising, print and digital media.

The manual was created in digital format to assist download by local brand managers and suppliers and so meet the business challenges of rolling out the Union brand consistently around the world.