Cross channel adventures

It’s vital for sellers of annualised products, such as insurance, to be able to maintain year round visibility of their brand. This series of short video clips exploring the unspoilt coast of north western France was specially created to engage with Haven Knox Johnston’s potential boating audience. Their YouTube channel, set up by CWC, has attracted over 200,000 viewings making well created content a valuable asset that continues to add value month on month – unlike other forms of advertising spend. It also enables viewers to click for an instant quote and reaches a much wider audience than can be delivered by specialist publishers – at a significantly lower cost.