Linking two great footballing cities

TAP Portugal launched a new Manchester – Lisbon service and employed our team to create the launch and follow up campaigns to establish the service as the first year-round link between the two cities. We used a combination of outdoor advertising; targeted social networking, and popular local media – Manchester Evening News and a Key103 radio drive-time competition.

The successful launch enabled the airline to grow its frequency from 5 flights a week to the current daily service which is now well established.