Understanding your customers…

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The London Boat Show is an important focus for Haven Knox-Johnston, one of the UK’s leading boat insurance specialists and part of the global Amlin Yacht Group. The theme of this stand was the introduction of The 2016 Yacht & Boating Survey to position Amlin as the ‘listening brand’. The survey was designed not to compile statistics on boating but to gain genuine new insight into the motivation and concerns of every different type of boat owner and also insurance brokers acting as intermediaries for the brand. By the close of the show over 1,000 surveys had been completed and added to thousands of others submitted online.