To take the highly respective CAA brand and clearly reposition it as an international organisation to take advantage of global opportunities.

This was a competitive pitch for which we prepared concept boards showing how our suggested new logo would work across and co-ordinate all marketing collateral on and offline. Our successful presentation was supported by a detailed rationale for the change.

Re-positioning of the CAA as a provider of services and training to a wider international audience. The new identity was applied to a range of material and provided with a set of brand guidelines enabling the identity to be easily, successfully and consistently applied.