A global perspective on branding

The brief

To take the highly respective CAA brand and clearly reposition it as an international organisation to take advantage of global opportunities.

What we did

This was a competitive pitch for which we prepared concept boards showing how our suggested new logo would work across and co-ordinate all marketing collateral on and offline. Our successful presentation was supported by a detailed rationale for the change.

What we achieved

Re-positioning of the CAA as a provider of services and training to a wider international audience. The new identity was applied to a range of material and provided with a set of brand guidelines enabling the identity to be easily, successfully and consistently applied.