Designing co-ordinated durable kitchen aids
The brief
To co-ordinate branding for three different fast food and take-away restaurants managed under the Foodhouse, Just Deli and Culture Café brands.
What we did
We created easy reference guidelines for each brand to ensure consistency of presentation across all restaurants, at point-of-sale and packaging for ready meals. These took the form of manuals produced using durable, wipe clean materials suitable for busy kitchens and which combined practicality with durability.
What we achieved
Simple co-ordination of branding across all customer-facing material which could be easily updated digitally. Significantly increased sales of ready meals through appealing new packaging.
