Striking the right balance

The brief:

To develop a range of distinctive pool cue designs with appeal to players who represent a very different audience to the brand’s main snooker market.

What we did:

We created names for ranges of cues that could also be amplified though appealing and colourful graphics and which had to be designed to work within the narrow confines of the decals being wrapped around the cue butt and splice.

What we achieved:

New ranges of pool cues with great visual appeal and the distinctive look that set them apart from other brands.