Launching a new product...

The brief

Unicorn is the world leader in darts and chose CWC to launch the world’s first auto scoring bristle dartboard which instantly transmits the score of every dart to a mobile app. Our brand essence process created the Smartboard brand that communicated the familiar look of a traditional bristle dartboard whilst promoting its revolutionary features.

What we did

We developed the Smartboard name, logo, developed the packaging, promotional video, eCommerce website, e-mailer and social content all in time for a carefully planned and coordinated launch date.

What we achieved

The Smartboard achieved 20,000 video viewings within the first few days of launch to generate online purchases and establish the auto scoring dartboard as a world first.