Traditional print to promote a digital solution
To communicate a new style of estate agency fee structure that competes head on with the new breed of online only agents, offering customers the benefits of a long established, knowledgeable local estate agent with the fee structure of an online only operation.
What we did:
Recommend consistent presentation and messaging across all touch-points reflecting the values of local experience, starting with a Valuation Presenter to be handed to prospective sellers in their homes.
What we achieved:
Reinforced the reputation and values of a long established local estate agent, whilst maintaining their relevance in a fast changing marketplace.