Changing the landscape…

Creating a new perspective on US medical costs
This project for leading global insurer Cigna built on the earlier success of our mailing to corporate prospects in the travel affinity market. The brief was to communicate Cigna’s unique strength in the US healthcare market to help contain costs of medical claims of UK travellers in the USA. The creative theme of ‘Changing the landscape’ delivered the key message using a highly personalised and  memorable kit featuring Lonely Planet’s coffee-table book about the US landscape – all wrapped in a bespoke presentation box