Promoting new vacuum pump technology

The brief

To create a launch video for a product that was still on the drawing board – no actual product existed!

What we did

Using the original technical drawings and source files, we created a storyboard illustrating the visual approach and the storyline we also scripted. We then created the necessary animation combining it with key product features and benefits – a case of literally bringing plans to life!

What we achieved

A credible video prior to the new pump actually being available which was co-ordinated with on and offline activity we also created to deliver a very successful launch.

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NXDS advert
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