Promoting new vacuum pump technology
To create a launch video for a product that was still on the drawing board – no actual product existed!
What we did
Using the original technical drawings and source files, we created a storyboard illustrating the visual approach and the storyline we also scripted. We then created the necessary animation combining it with key product features and benefits – a case of literally bringing plans to life!
What we achieved
A credible video prior to the new pump actually being available which was co-ordinated with on and offline activity we also created to deliver a very successful launch.