From handcrafting to automated selling...

The brief

Long established JCJ Pottery required a clean and simple design for their new eCommerce website which didn’t distract from the beautiful colour rich handmade lustreware products. The brief included the requirement for a fluid and easy navigation from the homepage to checkout to ensure a simple transaction process.

What we did

As each piece of lustreware is unique, we created a contemporary website that not only enhanced the appearance of their work, but also enabled them to list new products in-house giving them full control over the stock. We also photographed the studio at work and rewrote the site to better describe the work and experience involved in creating each piece. We also revamped their presence on Facebook.

What we achieved

In the first week after launching the new website, online sales increased by 1200%. The easy to use woo commerce function made the upload and replacement of work on the site quick, simple and an invaluable tool to keep track of stock levels themselves.