Lining up the best shots
To create a new catalogue re-designed to give retailers an easy reference guide and which formatted suitably for content to be easily lifted and transferred to the website and which clearly separates snooker from pool offerings.
What we did
PowerGlide snooker and pool cues are chosen by some of the world’s best players and retailers use their catalogue as an easy reference for every product in the comprehensive range to access clear images and their specification. The new design refreshed the look of many of the existing products and co-ordinated the new range of packaging for accessories.
What we achieved
Clearer communication and reference through design also facilitated simple transfer from off line to online to the website with full e-commerce functionality.