Keep Britain tidy campaign

The brief

To co-ordinate all material for a government initiative to Keep Britain Tidy using a pictogram suitable for promotional material and use by manufacturers on products and packaging.

What we did

We provided a range of concepts showing options for co-ordination of all marketing material including corporate stationery. Artwork was finalized for the Tidyman which was specifically designed to be freely available for manufacturers to adopt and incorporate easily, including in small sizes, across international markets without the need for supporting text or any need for language change.

What we achieved

International adoption of a litter prevention symbol which is now universally recognized as one of the world’s most used and recognised logos.