Redesigning marketing literature for a sports retailer

The brief

To redesign a range of literature into a co-ordinated suite of marketing collateral for the sales force to sell into sports retailers.

What we did

We created a ‘family’ of literature suitable for a leading global brand in ball sports – ranging from basketball and football to water polo and volleyball. The brief was to feature Molten’s unique and advanced manufacturing technology that improves handling and performance across all sports. The literature was designed to enable the sales person to select information relevant to the retailer’s interest and wrap in a corporate folder with a comprehensive price list.

What we achieved

Enhanced presentation for the sales force that could be tailored to the prospect’s interest and being produced digitally could readily be transferred to online content.