The power of shelf appeal
The brief:
To create new packaging to achieve better stand out and shelf appeal.
What we did:
A range of initial concept visuals was developed to prototype packs suitable for photography which could be more easily shared by stakeholders and focus groups to give feedback. In the case of Fiesta kitchen towels this led to a series of different colourways being created and the CarPet fresh pack was finalised after sharing options with supermarket buyers.
What we achieved:
Increased sales and extended product life for existing brands through new, appealing packaging.
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