Moving response up a gear

The brief:

Generate enquiries for motorbike insurance from specialist press campaign.

What we did:

Nowhere is more competitive than the direct insurance market. CWC was appointed to handle campaigns on behalf of motorcycle insurer Devitt as a result of our experience for Direct Line – also owned by RBS.

We created a range of coordinated creative treatments designed to achieve stand- out in the ultra-competitive arena of the specialist press. Response rates increased by 26% over previous campaigns within a reduced media spend.

What we achieved:

Improved results and higher rates of enquiry more cost-effectively.