Moving response up a gear
Generate enquiries for motorbike insurance from specialist press campaign.
What we did:
Nowhere is more competitive than the direct insurance market. CWC was appointed to handle campaigns on behalf of motorcycle insurer Devitt as a result of our experience for Direct Line – also owned by RBS.
We created a range of coordinated creative treatments designed to achieve stand- out in the ultra-competitive arena of the specialist press. Response rates increased by 26% over previous campaigns within a reduced media spend.
What we achieved:
Improved results and higher rates of enquiry more cost-effectively.