The recipe for success
The brief for fast food outlet Just Deli and for the iconic Lyons brand were similar:
Create a range of packaging and point-of-sale that can be co-ordinated across a range of new products.
What we did:
We initially created concept visuals together with a written rationale to illustrate how our approach would work across different product lines to create a branded family. Pack mock-ups were then created across a full range of items for market testing and feedback from focus groups.
What we achieved:
Creation of distinctive new product ranges which recognised the need to minimise production costs whilst maximising shelf appeal.