To create a brand guideline manual that was easily understand and ensured consistent branding across global markets.

Having initially undertaken an audit of diverse requirements from literature, packaging and exhibitions to point-of-sale, we created a simple and easy-to-use reference manual. Established in 1840, Union is a global brand trading in over 80 countries and our brand management manual enables national managers to maintain brand consistency at a local level – easily.

A central reference point for brand management in digital format, with reference files for download from anywhere in the world.