Brand consistency delivered globally

The brief

To create a brand guideline manual that was easily understand and ensured consistent branding across global markets.

What we did

Having initially undertaken an audit of diverse requirements from literature, packaging and exhibitions to point-of-sale, we created a simple and easy-to-use reference manual. Established in 1840, Union is a global brand trading in over 80 countries and our brand management manual enables national managers to maintain brand consistency at a local level – easily.

What we achieved

A central reference point for brand management in digital format, with reference files for download from anywhere in the world.