ASSA ABLOY Exhibition guidelines

The brief

ASSA ABLOY is the world leader in door opening and security solutions. Their brands include Yale and Union that require clear guidelines for showcasing their products at exhibitions worldwide.

What we did

We created a digital manual, to assist brand managers and exhibition contractors, using Autodesk 3D Studio Max software to generate photo-real examples from simple displays to double-decker stands. The manual enabled users to download guidelines and specifications to ensure consistent presentation of the brands wherever they were on show.

What we achieved

A simple, cost effective solution for brand management, globally.